I only produced 1 or 2 Mercedes ads myself, including “Press Conference.”

Lowe had doubled in size in a year, and I was now Director of Broadcast Production on Sprite, Diet Coke, Mercedes, and a roster of former Lowe and Scali accounts.

I formed a group of several Executive Producers and a Business Manager to handle Mercedes, while maintaining oversight as Director of Broadcast Production.

During the 5 years we handled Mercedes-Benz, the Client enjoyed a  170% increase in sales.