In 2005, Bud Light “Wardrobe Malfunction” received the client’s highest pre-Super Bowl test score. But the previous year’s Janet Jackson Super Bowl incident was forcing advertisers to tone down their content.  Anheuser-Busch made a last-minute decision not to air “Wardrobe Malfunction” on Game. Instead, the client held a widely-publicized press conference to announce their decision to feature the commercial on their pre-game website. With millions of hits at the time, it was an early Internet advertising sensation, and demonstrated the power of the platform to A-B.  “Wardrobe Malfunction” was featured on every Super Bowl advertising news segment, and had more views than if it had run on the game -- at zero-cost to the advertiser.

Lipton requested an internet-only campaign, based on the theme “Are You Young Enough to Drink It?” We staged live events throughout New York City, using real people to demonstrate their youth and their thirst for ice tea.

Georgia Pacific commissioned this internet-only campaign of “Bathroom Moments.”

New York Lottery, United Technologies, and Electrolux all participated in early multi-platform campaigns. These videos were produced for submission to the 2009 Effie Awards, resulting in 3 wins.

I served as Producer on Bud Light, Lipton, and New York Lottery. I was Director of Broadcast Production on the other work.